TrueLuck (Afflinkers) Privacy Policy

This Privacy Policy explains how this online casino and sportsbook collects, uses, stores, shares, and deletes personal information relating to users in Ireland. It applies to all use of the website, mobile versions, and related services. The document sets out the types of personal data collected, the purposes for processing, and the safeguards applied to that information. Processing is based on user consent along with other lawful grounds under data protection law. Users are encouraged to read this document carefully before using the services.

Privacy and Data Protection

Personal data means any information that identifies, or can identify, a user. This may include:

  • Contact details (name, email address, phone number, postal address)
  • Account details (username, encrypted password, account preferences)
  • Age and identity information (date of birth, verification documents, proof of address)
  • Payment and transaction details (payment method, deposits, withdrawals, betting history)
  • Technical data (IP address, browser type, device identifiers, log data)
  • Responsible gambling information (self-exclusion details, limits, interaction records)

Personal data is collected in order to:

  • Open and manage user accounts for online gambling services
  • Verify age and identity, and comply with anti-money laundering and counter-terrorist financing rules
  • Process payments, manage deposits and withdrawals
  • Provide customer support and handle complaints or disputes
  • Monitor activity for responsible gambling and fraud prevention
  • Improve the quality, security, and reliability of the website and related services

Technical and organisational measures are in place to protect information, including:

  • Encryption of data in transit and, where appropriate, at rest
  • Access controls so only authorised personnel can access personal data
  • Secure backup and recovery procedures
  • Ongoing monitoring for security incidents and misuse
  • Staff training on data protection duties and confidentiality

Users have the following rights under applicable data protection laws, including the GDPR and the Irish Data Protection Act 2018:

  • Right of access: to request a copy of personal data held
  • Right to rectification: to ask for inaccurate or incomplete information to be corrected
  • Right to erasure: to request deletion, subject to legal and regulatory retention duties
  • Right to restriction: to limit certain types of processing in defined situations
  • Right to data portability: to receive certain information in a structured, commonly used format
  • Right to object: to object to some processing, including direct marketing

These rights may be subject to legal restrictions, including obligations under Irish gambling and anti-money laundering legislation. This website is operated in compliance with data protection law in Ireland and relevant EU regulations.

Use of Collected Information

Personal information is processed only where there is a lawful basis, such as consent, performance of a contract, compliance with legal obligations, or legitimate interests that do not override user rights.

The main purposes for using collected data are:

  • Account creation and management: to register users, authenticate logins, manage account settings, and provide gambling services.
  • Transactions and payments: to process deposits, bets, winnings, refunds, and withdrawals, and to prevent fraud or misuse of payment methods.
  • Service operation and improvement: to run the online platform, troubleshoot technical issues, analyse performance, and improve the user experience.
  • Responsible gambling and security: to monitor betting patterns, apply limits or self-exclusion, and detect suspicious or unlawful activity.
  • Customer support and communication: to respond to queries, complaints, and feedback, and to send important service notices.
  • Regulatory and legal compliance: to meet duties under gambling, anti-money laundering, tax, and consumer protection laws in Ireland and other relevant jurisdictions.

Marketing communications, including email or SMS, are sent only in line with consent or other lawful grounds under Irish e-privacy rules. Users can opt out of direct marketing at any time. Analytics and statistics are used in an aggregated or pseudonymised way where possible, to reduce the impact on privacy. All processing is carried out in a fair, transparent, and proportionate way, consistent with data protection principles.

Access to Information

Users may request access to their personal information held by this website. A request can be made through the contact details provided in the help or support section. Identification may be required to ensure that data is not disclosed to an unauthorised person.

To update or correct information, users can:

  • Log into their account and modify certain details directly; or
  • Contact support to request rectification of inaccurate or incomplete data.

Users may request deletion of personal data where:

  • The information is no longer needed for the purposes for which it was collected
  • Consent has been withdrawn, and there is no other lawful basis for processing
  • The processing is unlawful or must be erased to comply with legal duties

Deletion requests will be considered in line with regulatory and record-keeping obligations, including mandatory retention periods under Irish gambling and anti-money laundering legislation. Some transaction and verification records must be kept for a defined period, even after account closure.

By using the services, users consent to:

  • Security checks, including identity verification, affordability checks where required, and monitoring for fraud or suspicious activity
  • Processing of payment data by payment service providers, banks, and financial institutions engaged to process deposits and withdrawals, each operating under their own regulatory obligations and security standards

Further information on how to exercise rights is available on request through customer support.

Protection of Children’s Privacy

This website and its gambling services are intended for users who are 18 years of age or over. Opening an account or placing bets is not permitted for anyone under 18, in line with Irish gambling and consumer protection rules.

Age verification checks are carried out using identification documents and other verification tools. However, the operator cannot confirm age in every case without appropriate documents or information supplied by the user.

If a parent or legal guardian becomes aware that a minor has provided personal information, they should contact customer support immediately. Once the operator confirms that a user is under 18:

  • The account will be closed as quickly as possible
  • Any personal data relating to the minor will be deleted or anonymised, except where retention is required for legal or regulatory reasons
  • Any remaining balances will be handled in accordance with applicable law and licence conditions

Users are responsible for ensuring that their login details are not shared with minors and that access to devices used for gambling is supervised where necessary.

International Data Transfers

Personal data may be processed and stored in other countries where the operator, group companies, or service partners are located. These locations may include states within the European Economic Area and, in some cases, countries outside the EEA.

By using the website and services, users consent to the transfer and processing of their personal information in these jurisdictions, subject to safeguards required by data protection law.

When information is transferred outside the EEA, appropriate protection measures are applied, which may include:

  • Standard contractual clauses approved by the European Commission
  • Transfers to countries that have been recognised as providing an adequate level of data protection
  • Binding contractual and organisational safeguards between the operator and its partners

All partners that process personal data are required to respect confidentiality, apply suitable security measures, and process information only for the purposes set out in this Privacy Policy and in accordance with applicable law.

Use of Cookies

Cookies are small text files placed on a user’s device by a website. They are used to store and retrieve information about browsing activity, preferences, and device settings.

This website uses cookies and similar technologies for the following purposes:

  • Collecting statistics on site usage, such as pages visited and time spent
  • Analysing patterns of behaviour to help improve navigation, layout, and content
  • Remembering user preferences, such as language or login settings
  • Supporting security features and preventing misuse of accounts and services
  • Providing personalised content, where permitted by law and user settings

Cookies are generally stored for up to 1 year, unless a shorter or longer period is required for technical, legal, or security reasons. Some cookies are strictly necessary for the operation of the site, while others are optional.

Users can manage cookie settings through their browser controls and, where provided, through on-site cookie tools. Blocking or deleting certain cookies may affect the availability or performance of some online services.

Acceptance of Privacy Policy

By accessing or using this website, creating an account, or continuing to use the services after being informed of this document, users confirm full acceptance of this Privacy Policy.

The policy applies alongside the general terms and conditions, responsible gambling rules, and any other notices or guidelines presented on the site. If a user does not agree with any part of the policy, they should not register or should stop using the services and request account closure.

The operator may update this Privacy Policy from time to time to reflect changes in law, regulatory guidance, or the operation of the services. The most recent version available on the website is the version that applies. Continued use of the website after updates have been published will be treated as acceptance of the revised policy.

Third-Party Privacy Practices

Personal information may be shared with third parties where this is required for lawful and legitimate purposes. These parties include:

  • Payment service providers, banks, and financial institutions processing deposits and withdrawals
  • Identity verification and fraud prevention agencies
  • Technical partners providing hosting, security, analytics, and customer support tools
  • Regulatory authorities, gambling regulators, law enforcement bodies, and courts
  • Professional advisers such as lawyers, auditors, and compliance consultants

Data may also be disclosed where necessary to:

  • Comply with legal duties or regulatory investigations
  • Establish, exercise, or defend legal claims and handle disputes
  • Enforce terms and conditions or protect the rights and safety of users, staff, and the public

Where lists of specific third parties are provided on the site or in account documentation, users can review them to understand the categories of recipients, the nature of information shared, and the purposes involved. If named third parties are not listed, users will be informed of the relevant categories of recipients and reasons for disclosure on request.

Providing personal data and using the services means that the user consents to such sharing where required for the operation of the platform, for compliance reasons, or where otherwise permitted by law. All third parties are required to handle personal data in line with applicable data protection standards.

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